Ways to Increase Website Traffic


Ways to Increase Website Traffic

The life of millions of websites is artificially maintained by webmasters, because they hardly receive any targeted visitors. But there are a number of techniques that can increase website traffic. Some of them require money investment: pay-per-click (PPC), website ads, ezine ads, etc.

Pay-Per-Click is an online advertising method where you bid on specific keywords for which your site will appear in the paid or sponsored search results, and you have to pay your bid for every user who clicks through to your site.

Pay-Per-Click is an online advertising method where you bid on specific keywords for which your site will appear in the paid or sponsored search results, and you have to pay your bid for every user who clicks through to your site.

Before you start using this method you need to come up with a list of keywords that you are going to target. Think about your potential customers and search terms they might employ when searching for your products and services. After you’ve made up a list of keywords and phrases you need to find out how popular and competitive they are. You can use for example DigitalPoint.com suggestion tool. It will show you the number of users searching for your terms every day and will suggest other keyword phrases that you can use together with the information on the number of visits they get per day. Pay-per-click cost depends on the search engine and the level of competition for the keywords you chose.  
All Web developers want to increase website traffic but there’s more to this than just getting indexed with the major search engines. Here are some tips that can help draw more visitors to your site.
 Content

Content is the critical part of any website and the major concern of both search engines and Internet users. If you’re engaged in business activity selling goods or services online you should by all means have informative regularly updated content describing them. Only this can ensure that your visitors will want to come back to your site.

 Newsletters 

Apart from content developing you may also consider the potential of newsletters. It can help remind your clients that your site is still functioning, and even if they don’t visit it regularly they will keep it in mind. Moreover, you can encourage people who subscribed to your newsletters to send your emails to their friends and relatives, thus expanding your range of customers.
 
 Competitions 

A nice way to increase website traffic is by running a contest that would get more users interested in your site. Make sure that you have a prize and make a page describing the rules of the competition.
 
 Guest Speaker

If there is a way you can invite a person who is considered to be an authority in any sphere related to your business, do it. They may simply hold a chat with your visitors answering their questions, or just write a short remark on your site.

There are of course dozens of other ways to increase website traffic. It’s never too late to learn new techniques and combine them in an effective promotion strategy that would ensure sustainable development and further growth of your business.