Buildtelligence Search Engine Optimization
Search engine optimization (SEO) is the process of improving the volume and more importantly quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results rather than from the costly approach of pay per click or sponsored results. Typically, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site. To be truly effective the site must appear in the first 20 results (typically the first 2 pages) and for the best results the site must appear in the first 10 results (the first page). Search Engine Optimization can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
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The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Some will tell you that pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Which is true but to make sure that your site description is accurate you should submit your site (BY HAND) to the top 5 search engines.
Get Listed in The Search Engines
Our Search Engine Optimization firm can also manage your online Marketing. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Yahoo’s paid inclusion program has drawn criticism from advertisers and competitors. Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review.
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Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled. the most important pages should be in the root. Our technology insures that all pages appear as root pages. Google offers Google Sitemaps, for which an XML type feed can be created and submitted for free to ensure that all pages are found, especially pages that aren’t discoverable by automatically following links.
As a marketing strategy for increasing a site’s relevance, Search Engine Optimization considers how search algorithms work and what people search for. Additionally Search Engine Optimization efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users.
Beware of Black Hat Techniques
Another class of techniques, known as “Black Hat” Search Engine Optimization or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove their listings.
Buildtelligence does NOT support black hat search engine optimization techniques. You should carefully evaluate the Search Engine Optimization company you choose. There have been numerous cases where black hat SEO companies caused their clients to be banned from search engines. Rather than accomplishing your goals they ruin your business.
Buildtelligence supports and adheres to a strict code of search engine optimization ethics. We strongly recommend that when selecting a search engine optimization firm that you inquire whether they adhere to a written standard of search engine optimization ethics.