Web site owners both new and establish often wonder why anyone would spend their money hiring a company for search engine optimization and seo services. Many people would rather save money trying to handle their web sites search engine optimization on their own. What they do not notice is that by trying to save a few dollars these business owners and individuals are often costing themselves money!
Search Engine Optimization and SEO Services Advantages
Now that more people and businesses have seen the advantage of having a web site on the internet competition has gotten fierce. There are literally millions of web sites online today with millions more registered and scheduled to go live at any moment. All of these web sites have a product to sell, a person to promote, or a message to share with the world. Each of these web sites has only one major goal in mind. Getting the attention of as many of the billions of web site surfers as possible and keeping their attention for as long as possible. In order to get these billions of web site surfers to become loyal customers or visitors these web sites most successful sites invest in search engine optimization and seo services.
Search Engine Optimization and SEO Services Get you Found
The web site owners who hire a firm for search engine optimization and seo services understand that in order to stay successful on the internet or, better yet, corner their particular market they must be able to keep themselves high in the ranking of all of the major search engines. Well over 90% of the internet users active today use a major search engine such as Google, Yahoo, or MSN when they want to search for new web sites, products, and information. All of these web sites are designed to provide the web site surfer with a list of relevant web sites based on keywords or phrases they have entered into the search bar of the search engine. If a web site is relevant to the keywords that have been entered then that web site will appear in the search results. The more relevant a web site is the higher it will appear in the search engine results.
Now many web site owners who understand this think that all they need to do is enter a few keywords and key phrases that they believe are relevant to their web site into their web sites code. They believe that by doing this they will have effectively optimized their search engine thus bypassing search engine optimization and seo services all together. What they do not realize is that most search engine surfers will only visit the top ten to twenty web sites that are listed in their search results. In 2006 there was a research study completed that showed that 62% of search engine users will click on a result in the first page of results and that 90% won’t go past page three. They will not visit the sites that appear lower than this and if all you do not take advantage of professional search engine optimization and seo services chances are your web site will not rank in the top twenty search results.
Search Engine Optimization and SEO Services Keyword Research
Using search engine optimization and seo services helps to insure that the content found on your web site includes many relevant keywords and key phrases that the search engines are looking for when choosing web sites to display. Buildtelligence will research to find out which keywords are the most commonly searched for your product or service and will find ways to optimize your site so that the keywords are prominently displaced. Search engine optimization and seo services will also take the time to make sure your web site is search engine friendly and does not violate any rules that might lead to major search engines banning your web site from search results or penalize you with a lower ranking.