Online Newspapers – More Visitors than Ever


WHILE NEWSPAPER PRINT EDITIONS CONTINUE to slide, newspapers set online audience records in 2007, according to the Newspaper Association of America, which says the total unique audience for newspaper Web sites increased 9% in the fourth quarter to an average 62.8 million per month, compared to the same period in 2006. The figure from October, when 63.2 million people visited a newspaper Web site, is an all-time record.

Furthermore, the statistics, compiled by Nielsen Online, show that 39% of all active Web users visited newspaper Web sites during the fourth quarter, for an average 44 minutes per month–a slight increase over last year’s fourth-quarter average of 43 minutes, but substantially higher than the 36 minutes in 2004.

For the year’s fourth quarter, 39 percent of all active Web users visited newspaper Web sites, with visits averaging 44 minutes a month. Users generated more than three billion page impressions on average, a 7.3 percent increase over the same period a year ago. See data for previous quarters. (link no longer working)

Month

Unique Audience

Active Reach Percentage

Pages Per Person

Page Views

Time Per Person (mm:ss)

Visits Per Person

Oct-07

63,209,003

39.77

3,240,780,669

51.27

46:44

8.59

Nov-07

62,279,018

38.88

2,939,499,668

47.20

42:20

7.94

Dec-07

63,052,143

38.20

2,888,760,593

45.82

41:57

7.83

Q4 Average

62,846,722

38.95

3,023,013,653

48.10

43:40

8.12

Year

Unique Audience *

Active Reach Percentage

Pages Per Person

Page Views

Time Per Person (mm:ss)

Visits Per Person

2007

60,035,743

37.75

47.79

2,869,190,785

42:59

8.11

2006

56,404,313

36.19

47.38

2,674,022,250

41:14

8.00

* Based on four-quarter average

Source: Nielsen Online Custom Analysis

 

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