Internet Advertising Spending Continues to Grow


Internet Advertising Projected to Grow 

A recent Report form TNS Media Intelligence shows that Internet display advertising is forecast to continue growing at double-digit rates in 2008 with Spot TV, Spanish Language Media, Outdoor and Cable Network TV also exceeding the overall market average. Consumer Magazines and Network TV are projected to post small gains versus 2007, while Business-To-Business Magazines and Newspapers are expected to experience outright declines in ad spending.

2008 Projections By Medium (Ranked by Growth Rate)

 

% Change Vs. 2007

Internet (display advertising)

14.4%

Spot TV

9.9%

Spanish Language Media

7.8%

Outdoor

5.5%

Cable Network TV

5.0%

Consumer & Sunday Magazines (w/o Web)

3.6%

Network Television

2.7%

Syndication TV

1.3%

Radio

0.7%

Business-To-Business Magazines

-0.1%

Newspapers (w/o Web)

-0.9%

Source: TNS Media Intelligence, January 2008

 

Internet Projected To Pass Radio 

Jon Swallen, SVP Research of TNS Media Intelligence, says  "The Internet will continue to gain share, principally at the expense of newspapers…  Our projections for the 2007-08 cycle indicate television and magazines will maintain their shares, while the Internet will move past radio."

Share of Measured Advertising Spending by Media (2007-08 vs. 2006-07)

Media Type

2007-08 (24 Months)

2006-07 (24 Months)

Television

44.1%

44.0%

Magazines

21.1%

20.9%

Newspapers

17.2%

18.2%

Internet

8.0%

7.1%

Radio

7.0%

7.3%

Outdoor

2.6%

2.6%

Total (rounded)

100.0%

100.0%

Source: TNS Media Intelligence, January 2008

 

For more details visit: http://www.tns-mi.com/news/01072008.htm (link no longer working)