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WHILE NEWSPAPER PRINT EDITIONS CONTINUE to slide, newspapers set online audience records in 2007, according to the Newspaper Association of America, which says the total unique audience for newspaper Web sites increased 9% in the fourth quarter to an average 62.8 million per month, compared to the same period in 2006. The figure from October, when 63.2 million people visited a newspaper Web site, is an all-time record.
Furthermore, the statistics, compiled by Nielsen Online, show that 39% of all active Web users visited newspaper Web sites during the fourth quarter, for an average 44 minutes per month--a slight increase over last year's fourth-quarter average of 43 minutes, but substantially higher than the 36 minutes in 2004.
For the year’s fourth quarter, 39 percent of all active Web users visited newspaper Web sites, with visits averaging 44 minutes a month. Users generated more than three billion page impressions on average, a 7.3 percent increase over the same period a year ago. See data for previous quarters.
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Month
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Unique Audience
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Active Reach Percentage
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Pages Per Person
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Page Views
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Time Per Person (mm:ss)
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Visits Per Person
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Oct-07
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63,209,003
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39.77
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3,240,780,669
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51.27
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46:44
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8.59
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Nov-07
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62,279,018
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38.88
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2,939,499,668
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47.20
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42:20
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7.94
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Dec-07
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63,052,143
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38.20
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2,888,760,593
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45.82
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41:57
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7.83
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Q4 Average
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62,846,722
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38.95
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3,023,013,653
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48.10
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43:40
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8.12
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Year
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Unique Audience *
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Active Reach Percentage
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Pages Per Person
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Page Views
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Time Per Person (mm:ss)
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Visits Per Person
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2007
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60,035,743
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37.75
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47.79
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2,869,190,785
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42:59
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8.11
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2006
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56,404,313
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36.19
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47.38
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2,674,022,250
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41:14
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8.00
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* Based on four-quarter average
Source: Nielsen Online Custom Analysis
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