Web site owners both new and establish often wonder why anyone would spend their money hiring a company for search engine optimization and seo services. Many people would rather save money trying to handle their web sites search engine optimization on their own. What they do not notice is that by trying to save a few dollars these business owners and individuals are often costing themselves money!
Search Engine Optimization and SEO Services Advantages
Now that more people and businesses have seen the advantage of having a web site on the internet competition has gotten fierce. There are literally millions of web sites online today with millions more registered and scheduled to go live at any moment. All of these web sites have a product to sell, a person to promote, or a message to share with the world. Each of these web sites has only one major goal in mind. Getting the attention of as many of the billions of web site surfers as possible and keeping their attention for as long as possible. In order to get these billions of web site surfers to become loyal customers or visitors these web sites most successful sites invest in search engine optimization and seo services.
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WEB PORTALS LOST 5% OF online ad dollars last year to narrower content sites and search engines as spending followed consumers across a more fragmented Web landscape.
That's among the key findings in the annual outlook report on digital advertising trends based on 2007 billings of $735 million. Overall, vertical sites accounted for 39% of spending; search, 31%; portals, 19%; and ad networks, 11%.
Underscoring the continuing shift away from portals to more targeted properties, the agency last year more than doubled the number of sites it bought ads on, from 863 to 1,832.
"We're seeing more ad spending being pushed from the head, which is the portal, down the long tail of sites," said Jeff Lanctot, senior vice president of global media at Avenue A|Razorfish. "It's generally accepted now that portal prominence is not as high as it once was." That's also reflected in portal CPMs that increased only 7% last year compared to 30% for vertical sites and 20% on average.
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Friday, February 1, 2008
After months -- if not years -- of behind-the-scenes negotiations, Microsoft this morning went public with a proposal to buy Yahoo in hopes of more effectively competing against Google.
In a letter to the Yahoo board of directors, Microsoft CEO Steve Ballmer offered $44.6 billion for the company, or $31 per share -- marking a 62% premium over yesterday's $19 closing price.
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Pay Per Click Advertising - Recession Proof?
For all intents and purposes the Us economy is headed for it's 12th recession since World War II. The last followed the events of 9/11 and roughly speaking a year and a half after the dot com boom and bust. Now we look into the obvious beginnings of another economic downturn caused by disruption in the housing and mortgage marketplaces. Of significant note this is the FIRST recession since Google's rise to domination of the search engine marketplace. Back in 2001 Google's Market share was a mere 12% while today it's well into 70%.
So it begs the question: Is Google and Search Engine Marketing as a whole a recession proof business?
Last week, JP Morgan Internet analyst Imran Khan held a conference call with Kevin Lee, Executive Chairman of Didit, to discuss the Q4 2007 findings in the search marketing space. During the call, Lee noted that search volume declined earlier than expected in December (Dec. 17 vs. Dec. 20). He countered by stating that many Didit clients are self funding because they regularly hit ROI targets. Noted blogger Henry Blodget pointed out that this is often the argument against search being recession-proof: ROI targets are met, therefore, advertisers will naturally keep spending. He also cited that if the first point -- slowing query volume impacts the ability to hit ROI -- is true, then search won't be recession-proof after all. Because even if your ROI is good, if the search volume dries up, then advertising dollars will follow, leading to a dramatic impact on the bottom lines of Google, Yahoo and the rest of the pack.
So, let's play out that argument. What can be done to make your search program recession-proof?
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WHILE NEWSPAPER PRINT EDITIONS CONTINUE to slide, newspapers set online audience records in 2007, according to the Newspaper Association of America, which says the total unique audience for newspaper Web sites increased 9% in the fourth quarter to an average 62.8 million per month, compared to the same period in 2006. The figure from October, when 63.2 million people visited a newspaper Web site, is an all-time record.
Furthermore, the statistics, compiled by Nielsen Online, show that 39% of all active Web users visited newspaper Web sites during the fourth quarter, for an average 44 minutes per month--a slight increase over last year's fourth-quarter average of 43 minutes, but substantially higher than the 36 minutes in 2004.
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