Big News Sites – Gaining Credibility

A study released today by the University of Southern California’s Center for the Digital Future  indicates 80% of respondents said most or all of the information on sites like is accurate, compared to 77% in 2006. Web users are even more satisfied with the sites they frequent, with 83% saying most or all of the information on such sites is reliable; that’s the same proportion as in 2006 and up from 81% in 2005.

In fact, some mainstream media news sites are viewed as so good that Web users no longer see a need for hard copies. One in five, 21%, have cancelled subscriptions to newspapers or magazines because they’re accessing the content online, while 27% said they wouldn’t miss hard copies if they were no longer available.